The Perfect Bed is Possible

“I knew it was the bed I wanted,” praises one woman as she strolls along the options of natural mattresses at Sleep & Dream. “We had visited three stores in town, I laid on that bed [she points to her mattress of choice] and I just knew.” Now, almost two years later, the same woman is back at Sleep & Dream looking for a lifestyle base, because she knows it’s Santa Fe’s women-owned local luxury bed store offering high quality mattresses and bedding accessories.

Co-owners Mary Domito and Sharon Scott, known as the Sleep Mavens, are both 20-year industry veterans in the field of getting a good night’s sleep. The guiding principles of integrity and quality, hallmarks of their other life endeavors, are the principles also emphasized at Sleep & Dream.

Since opening its doors, Sleep & Dream has done phenomenally well and, as it begins to expand throughout the Southwest, needed a new look. The deep purple of its new logo is symbolic of rest and royalty. “As we seek to grow in the future,” describes Domito, “we wanted to upgrade our branding to befit the elite luxury brand that we are.” The company’s new website, which formerly transferred visitors directly to vendor websites, has all the information about the different brands right on the site, as well as expanded testimonials.

Sleep & Dream is bringing on new lines as well, including the Aireloom and Karpen brand – a product of E.S. Kluft. The Karpen line is lauded for its eight-way handtied foundations. “These foundations are time-consuming but meticulously made and last forever,” explains Scott. “It’s something you can’t use robots to manufacture, hence ‘handtied’. You really can’t create this feel any other way than by hand.” Aireloom is available in a firm, medium and super plush option.

While Sleep & Dream is known for its luxury high-end mattresses made of natural materials like wool, cotton, horsetail, camel hair, silk and latex, the company also carries mattresses at reasonable prices, like its Vispring lines that start at introductory price points. Should you need a new mattress for the guest bedroom, for example, mattresses like Vispring ensure your guests get a good night’s sleep at no great cost to you. Or, Scott recommends moving your existing mattress to the guest bedroom and treating yourself to the bed of your dreams. “Make an investment in your sleep,” she coaches.

In fact, Sleep & Dream is now carrying new lifestyles bases from Ergomotion that include massage atop a sleek new look. The new bases separate to stay fully supportive of the head and foot areas; most lifestyle bases leave the top part of the mattress unsupported when activated. Sleep & Dream is also carrying new bases by Mantua, which provide more lumbar support by meeting the curve of the spine.

Of course, Sleep & Dream continues to carry the superior mattresses for which it is known, including Hästens, Vispring, Royal-Pedic and Posh+Lavish. These brands incorporate natural materials that last longer and endure. “Ninety percent of the product on our floor is all-natural,” Domito describes, an important asset, given how most mattresses on the market are made of synthetic materials that quickly break down and negatively affect quality of sleep.

Sleep & Dream was recently recognized by Posh+Lavish, which donates a percentage of each purchase to Cure; Sleep & Dream’s customers funded three surgeries for children in developing nations through the purchase of Posh+Lavish beds and products. It is this kind of socially conscientious outlook that Sleep & Dream is proud to be a part of.

The women-owned business appreciates the support of the community since opening, and feels it is important to give back. In addition to being business sponsors of the Lensic Theater, Sleep & Dream has also given to local charities like Kitchen Angels, St. Elizabeth Shelter and La Familia Medical Center, as well as supporting the Santa Fe Waldorf School.

“We’re gratified and heartened that our concept and what we truly believe in is being warmly embraced by the Santa Fe community,” Domito shares. “Almost every day, we hear from people that we’re providing such a good service by finally offering high quality beds. We’re excited to have the support, and we feel we’re on to something.” Sharon adds: “There definitely is a desire to sleep on natural fibers. We appreciate the community getting behind what we’re doing.”